Hello 1-grid family! In today’s blog article, we will tell you about something really exciting happening. We’ve partnered with Smile 90.4FM, Cape Town’s Number 1 radio station for music variety!
Listen to our CEO’s latest interview here:
Why Partnering with Smile FM Matters to Us
Smile FM has long been one of Cape Town’s favourite radio stations, bringing warmth, positivity, and an unwavering focus on the stories that matter most to our community. Every day, they share uplifting news, local tales of resilience, relevant insights, and a cheerful spirit that has connected them deeply with their listeners. Their mission to build community and inspire joy resonates with us at 1-grid, as we believe that small businesses are the heart of our neighbourhoods, bringing unique value to our lives and the local economy.
Our partnership with Smile 90.4 FM feels like the perfect fit because we share the same passion for uplifting and supporting the people around us. Just as Smile FM strives to keep their listeners informed and encouraged, 1-grid is dedicated to helping entrepreneurs, small business owners, and dreamers turn their ideas into reality with easy-to-access, affordable and reliable digital solutions. We believe that anyone with a vision deserves the tools to make it come to life, and that’s exactly what we work to provide.
For us at 1-grid, this partnership is about more than just advertising; it’s about connecting with our community on a deeper level. By supporting Smile FM’s mission, we’re able to reach people in meaningful ways and let them know we’re here to support them on their journey. Together, we’re proud to empower our local, proudly South African community and create opportunities for everyone to succeed — one inspiring story, one new idea, and one local business at a time.
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A Closer Look at Smile FM’s Listenership
Smile FM’s listeners reflect the vibrant and unique boerewors-to-bobotie tapestry that is Cape Town, showcasing a rich diversity that spans various ages, backgrounds, and aspirations. From seasoned local business owners and ambitious entrepreneurs to families, students, and young professionals, the station reaches an audience eager for inspiration and trustworthy information. This eclectic mix includes budding entrepreneurs who are just beginning their journey, as well as seasoned professionals who have weathered the ups and downs of business ownership. Each listener brings their unique perspective, dreams, and challenges to the table, all seeking insights that can help them thrive in their professional lives.
Many of Smile FM’s listeners are deeply engaged in their own businesses or side hustles, hungry for actionable tips and relevant news that can fuel their growth. The station’s commitment to providing uplifting content and valuable insights helps create a supportive community atmosphere, making it the perfect platform for fostering local business growth and nurturing a spirit of entrepreneurship. This commitment to inclusion is not only about entertainment; it’s about connecting with the diverse fabric of our society and sharing stories that resonate with every listener.
At 1-grid, we recognise the importance of this connection and aim to serve as a trusted partner for our local businesses. Our mission is to empower entrepreneurs by providing them with the tools that they need to build their online presence, connect with their audience, and achieve their goals. Whether it’s through our reliable web hosting, domain registration, company registration, or website and email solutions, we are here to support our community members as they navigate the challenges and triumphs of business ownership.
Through our collaboration with Smile FM, we aspire to reach those who are building their dreams right here in Cape Town. We want to provide them with not just resources but also the insights and guidance that will help them flourish in their respective fields. Together, we can amplify their voices, celebrate their successes, and foster a thriving ecosystem where every entrepreneur – beginner or executive – feels empowered to chase their dreams.
Our partnership is about creating opportunities for everyone to succeed, reinforcing the idea that with the right support and community backing, the possibilities are endless.
Why 1-grid Chose to Partner with Smile FM
Our partnership with Smile FM is more than just a marketing endeavour; it’s about aligning with a brand that shares our values. Smile FM’s commitment to delivering joy, positivity, and relevant local content mirrors our goal at 1-grid to simplify the path to success for local businesses.
Just as Smile FM earns trust through reliable content, we aim to empower our customers by making digital solutions easy, accessible, and effective. Partnering with Smile 90.4 FM allows us to connect with an audience that appreciates quality, consistency, and community — the same values that guide us at 1-grid.
Sponsoring the Smile FM Traffic Report: Keeping Cape Town Moving
As part of our partnership, 1-grid will soon proudly be sponsoring Smile 90.4 FM’s popular traffic report. This segment is crucial to Smile FM’s listeners, especially business owners who rely on efficient commutes to keep their operations running smoothly. By sponsoring the traffic report, 1-grid will be helping Cape Town’s entrepreneurs stay on the move and informed. This sponsorship is our way of giving back to our community, ensuring that our audience is always “in the know” — not only about the road ahead but also about the digital solutions that can help them grow.
1-grid’s Informative Tech Interviews on Smile 90.4 FM
We’ve also partnered with Smile 90.4 FM to bring valuable tech insights to listeners through a series of informative interviews. In these segments, 1-grid shares practical advice on topics ranging from building an online presence to leveraging digital tools for business growth. We’ve already completed one successful interview and are gearing up for our second, where we’ll cover tech topics designed to help local entrepreneurs succeed in the digital landscape. These interviews are a testament to our mission: making technology easy to understand, accessible, and useful for every Cape Town business owner.
What We Hope to Achieve Together
Through our partnership with Smile FM, we aim to empower local entrepreneurs with the knowledge and resources that they need to build and grow their online presence. We’re excited to position 1-grid as the go-to provider for web hosting, domain services, company registration, and website and email solutions for Cape Town’s businesses.
By working together with Smile 90.4 FM, we’re able to reach the people we’re here to serve: everyday entrepreneurs, small business owners, and visionaries in Cape Town who want to succeed and make a difference. This collaboration enables us to connect with those individuals and offer them the digital tools to turn their dreams into reality.
Final Thoughts: Join Us in the Journey
We invite our community to tune in to Smile 90.4 FM and catch the traffic reports sponsored by 1-grid, and to listen in on our upcoming tech interviews that will offer valuable insights for growing their businesses. We’re proud to be part of this journey with Smile FM, and we’d love to hear from you.
If you’re an entrepreneur, small business owner, or dreamer with your own story, share your journey with us by tagging us on social media. Together, let’s keep Cape Town’s businesses connected, informed, empowered, and on the grid!