Imagine walking into a pop-up store for the first time and being greeted by the brand ambassador. How important is that first impression to you? Your website’s hero section matters just as much!
Ready to perfect your first impression? Let’s get creative! Learn how to design an attention-grabbing Hero Section to convey your brand’s message with our revolutionary Website Builder.
In this article, we’ll give you tips on designing a hero section that impresses your visitors and boosts sales.
What is a Hero Section?
When you visit a website, what is the first thing you see? You guessed it, the hero section! Once just a popular design trend, a hero section has since become the key feature of every successful website.
Your hero section is the call-out banner section of your website, displayed above the fold section. It should consist of a visually prominent image, video, or graphic with text dedicated to grabbing and holding the user’s attention and a call to action.
But what is a hero section, and how do you craft a hero section that not only looks great but also boosts sales conversions?
Keep reading to discover how to create an effective hero section that piques your visitors’ interest.
Everyone (and Website) Needs a Hero
Whether we realise it or not, we initially rate everything by its visual appeal, including websites! It’s imperative that your website both surprises and delights its users. Wondering how to draw a crowd to your website? No worries! 1-grid is here to help.
The main goal of the hero section is to quickly show who your website is for, what it offers, and why it matters. Use strong visuals and a bold tagline to introduce your website’s mission stylishly.
5 Best Practices for Your Hero Section
Creating an exceptional hero section is both an art and a science. Today, we’re going to teach you how to make your customer’s journey memorable from start (lead generation) to finish (successful purchase).
Here are five tips on how to optimise your hero section:
1. Use Stunning High-Quality Images
You only get one chance to make an impactful first impression. Your hero section is the first thing potential customers and visitors notice when they visit your website.
Choose an image that directly reflects your brand. For example, if you own a travel agency, a stunning landscape can spark curiosity and draw visitors in.
Make sure your hero image grabs attention and showcases your brand’s values. With our Website Builder, you can choose from over 2 million high-quality images for free.
High-quality photos highlighting details and features are key to making a strong first impression.
2. Include a Call to Action
Call-to-actions (CTAs) are an essential part of your website and hero section. They guide your visitors to complete your online business goals.
Give your users a clear direction on where to find what they need. Ensure that your CTA is visually prominent and, most importantly, easy to find!
3. Use Legible Fonts
Want your message to be clear and easy to understand? Definitely! Think about your target audience and their reading level, and choose a font for your website and hero section that fits them. Good readability and legibility are crucial, especially when it comes to typography (font).
If you choose a typeface (font) that is difficult to read, your entire website‘s look and feel might fall flat.
Whether you’re designing a logo or a hero section, legibility is key. It ensures that your website‘s text is clear and readable for everyone.
What Makes a Font Legible?
Legibility refers to how easily the words on your hero section are to read. A legible font is one that users can absorb quicker because of its size, shape and other physical properties within your design. Choose a font that stands out and is easy to read!
4. Avoid Too Much Text
Find a balance between delivering your message and avoiding a cluttered hero section. Too much text can overwhelm visitors and lead them to leave your page quickly. Use brief, clear headlines to highlight your message effectively.
Avoid using complex jargon or niche terms for product categories and items, as they can confuse or deter visitors. Keep it simple and to the point.
5. Incorporate Videos
Consider using a video in your website’s hero section instead of using an image. A video is a great way to grab and keep your website visitor’s attention and interest. Consider using a short video that showcases your product or service in action or a video of a customer giving a testimonial. These are both great ways to advertise your business.
To create a successful and impactful business website, make sure to use your brand colours to showcase your services from the moment that your website loads.
Do you need a website built for your success? Your business is our business! Whether you’re a small or mid-sized enterprise owner, we’re here to support you throughout your journey to success – and beyond.
Happy Web Designing, and here’s to your exponential growth!